Blog
About GEO, SEO, performance and everything that makes your brand visible.
Google rolled out a new spam update on 24 March 2026, worldwide and completed in under 20 hours. What is a spam update exactly, and what does it mean for your website?
Koen Read more →
The paper that defined the field of GEO tested nine optimisation strategies across thousands of queries. The results are concrete, sometimes surprising, and relevant to anyone who creates content.
Hessel Read more →
An independent study into the internal architecture of Google Discover makes visible for the first time how content is selected, ranked, and blocked. What does this mean for publishers?
Koen Read more →
Google is rolling out two UI changes in AI Overviews: hover pop-ups with sources on desktop and more prominent link icons. We explain what changes and what it means for your visibility.
Koen Read more →
Google has rolled out the first core update aimed exclusively at Discover. Good news for local publishers, bad news for clickbait.
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Cloudflare last week launched a feature that serves AI agents a cleaned-up version of your web pages. It sounds like progress, but as a website owner you should think twice.
Hessel Read more →
Microsoft has for the first time revealed in Bing Webmaster Tools how your content is cited in AI answers - and why that is a game changer for AI visibility.
Hessel Read more →